Parliament Week

Social Media Consultancy

Parliament Week Social Media Consultancy

THE CHALLENGE

Reach 16-24 year olds with messages from the Houses of Parliament, during Parliament Week – traditionally a more history / schools-focused campaign

 

THE APPROACH

Social friendly content was developed as the bedrock of day-to-day management. Instagram was joined, to reach the target audience. A key social-led idea identified a ‘Campaigner of the Week’, from our community, celebrated and amplified them across all our channels through each week.

 

THE RESULTS

Reach: 5,425,720 of whom 1,356,430 can be estimated to be UK 16-24s

4,701 engaged UK 16-24s – tweeted, ‘liked’, followed, sent a photo

88% of messages & events feedback submitted by UK 16-24s

38% of new Twitter followers are UK 16-24s – a 72% increase in target connections 81% of new Instagram followers are UK 16-24 year olds

“Montfort were a great asset to Parliament Week 2014, quickly becoming integrated members of our team and ensuring very high social media engagement amongst our key 16-24 year old target audience. Their focus on measurement and evaluation has also been invaluable in assessing successes and taking lessons forward for future campaigns.”

Grace Rowley

Public Engagement Manager, UK Parliament

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