Snapchat is a fantastic platform for brands on a budget, so here are 5 ways you can use it to develop your audience with younger people.read more
Let’s start by getting something out in the open: For late adopters, Snapchat can be a confusing social media tool. Forget about integrating Snapchat into your organisation’s overall marketing strategy, many people don’t even know how to use it personally. I’ll admit...read more
Montfort work daily on social video for global clients, and can bring this fresh expertise to your social videos. Social video is marketing communications video content optimised for social media platforms and audiences. Social video can offer incredibly high...read more
Your go-to Twitter hashtag tracking tool Topsy has shut down. Don’t worry – we’ve got alternatives for you! Here are our favourite Topsy alternatives.read more
With the recent explosion in unique Facebook videos, many people are looking for a way to embed Facebook videos on their website or blog in the same way they would with YouTube or Vimeo content. Luckily, you’re finally able to do just that using the embed code...read more
Photo: @RobinLord8 The excellent Digital Communications Conference is taking part in London today, and there's an abundance of great tweets emerging on #DigCommsConf. The conference offers industry expertise and networking insight for charities, not-for-profits,...read more
The growth rate of Facebook video views, shares and engagement are exponential, reaching a whopping 8 billion views per day in late 2015.
To help you get the most out of Facebook video for your organisation, Montfort has compiled these tips, gleaned from current client work.read more
Facebook are holding their annual two-day developer conference – Facebook F8 – this week.
While a lot of the announcements are aimed more at developers, with plenty of technical updates, there are always several announcements made of upcoming features and changes to the Facebook platform that would be of interest to people working in marketing.
Here are the announcements from Facebook F8 that are worth a look at for marketeers.read more
Facebook used to make it really easy to like, comment and share as if you were acting as your Facebook business or organisation page.
But we’ve been getting lots of questions from clients recently who can no longer access or use this useful Facebook feature.
If you need to act as your page to engage with fans and other pages, Facebook has recently changed this feature. You may also want to see posts from other pages that your business follows, to make it easy to like, follow or comment on their posts, direct to your Facebook page.
Here’s the new way to address both of these challenges.read more
Facebook Ads are a fantastic way to generate donations and awareness for charities, and the causes they’re looking to address.
With a wide range of creative placements to choose from and excellent targeting options, it’s no wonder that charities are increasingly looking at Facebook Ads to help deliver return-on-investment (ROI) on fundraising and communications objectives. Take a look at Montfort’s success story with vInspired as an example.
This is especially true with the likes of Donations for Charities arriving on Facebook, which makes it even easier for charities to deliver ROI through Facebook generated-funds and awareness.read more
If you've been running your Facebook page for a while and often take a look at Facebook Insights to see how your page is performing, it can be a real boost to see the steady growth in fans that your page is getting. At the same time, it can hurt to see those small red...read more
It's a busy time in the Montfort offices, so we're looking for an excellent and ambitious digital marketing superstar to help our growing agency. We're looking for someone who loves all things digital and is keen to learn more about social media and content marketing....read more
Montfort Director Ben Matthews has been announced as Runner-up in the National Freelancer of the Year Awards, run by the self-employment trade body IPSE. IPSE, the Association of Independent Professionals and the Self Employed, presented Ben with a wealth of...read more
Charities have been using Facebook since brands first started using the platform and have been using it well over many years to raise awareness of the work they do. However, charities have been restricted in how they could use the platform to its full extent,...read more
Dark social is a mysterious type of traffic where links are shared in a private yet social way, such as sent in an email, by instant messenger or in a text message, and is an increasing problem in a measurable digital world. Originally discussed by Alexis Madrigal in...read more
Bloomberg News recently broke the story on a new artificial intelligence program from Google that it calls “Rank Brain”: "For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been...read more
Montfort Director Ben Matthews has been selected as a finalist for the 2015 Freelancer of the Year Awards, hosted by IPSE, the Association of Independent Professionals and the Self Employed. Freelancers from a whole host of sectors applied and the winner will be...read more
Facebook Reactions are coming! Facebook have said that they are testing a new feature called Reactions in Spain and Ireland, which gives fans the ability to Like, Love or Laugh at Facebook Page Posts and Ads. Reactions can be either Like, Love, Haha, Yay, Wow, Sad or...read more
Instagram’s 400 million users, Twitter’s video app cards, YouTube’s top 500 users (Montfort Mondays)
Every Monday, Montfort publishes the latest digital, social and content news. Sign up by email to receive free updates straight to your inbox – every update, every Monday, every week. Instagram reaches 400 million users Instagram's community has grown to...read more
Speaking about digital trends for 10 minutes is hard enough. Speaking about digital trends for 10 minutes to a group of around 50 independent consultants is harder. Speaking about digital trends for 10 minutes to a group of around 50, slightly soggy from the London...read more
There's been a recent new addition to Montfort's "Marks Of Quality" in the form of becoming a Recommended Agency. The Recommended Agency Register is "the place where clients look for trusted, high-performance agencies". The scheme works by having agency...read more
A good read on how and why the Facebook vs YouTube video landscape has changed, by Louise Tierney at Storyful. They analysed their substantial videos on both platforms and shared some insights in the context of this big shift: "Have no doubt about it, YouTube should...read more
There are a whole ton of digital marketing resources out there if you're looking to learn more about digital marketing. There are also plenty places where you can find out information or advice if you're looking into specific marketing areas, like Communications, SEO,...read more
PR For Startups: You’ve built your product and you’re now ready for your first major launch. Or you’ve been through a launch or two, but are looking to scale the process as you’re doing more launches and announcements. You really have two options: do it all on your...read more